Literally Everything You’ve Ever Needed to Know About Psychographic Marketing

What psychographics are, where to find them, and how to use them to dramatically increase sales & conversions.

Quiz time!

What’s the difference between this site:

Sumo

And this one?

Sumo 2

Besides that one sells like gelato on a hot summer day and the other sells probably about as well as bibles at a rave.They’re both scheduling SAAS businesses. They’re both helping their customers overcome the same challenges. They both are reaching similar demographics.The difference?Brand B understands the demographics of their customers.Brand A, on the other hand, also understands the psychographicsTherefore, Brand A undoubtedly collects more leads, makes more conversions, and enjoys more sales than Brand B.You want to be in the same camp as Brand A (trust me). But to do so, you need to be intimately familiar with the psychographics of your target customers.So, good news: In this jam-packed guide, I’ll cover everything you need to know about psychographics.View the full article on sumo.com

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